If I lived in New York, I would certainly visit Maryam Nassir Zadeh’s boutique on the Lower East Side and it would probably be a great favourite of mine. Her self-professed love for fashion, style, accessories, textiles and beautiful objects held me captive the first time I read her Refinery29 interview and her sharp and distinctive taste left me inclined to write about her. Not only is she extremely pretty, sensual and exotic but she also comes across as a thoughtful and intelligent player in the world of fashion who has created a small revolutionary platform. Her store is pure art and her incessant quest for the new “surprise me” seems to feed her desire to make waves and stand out from the crowd. She’s an innovator and doesn’t hesitate to experiment with new and stimulating concepts. Colette is a clearly highly exploited commercial lifestyle production whereas Maryam Nassir Zadeh has imagined a more complex, emotional space offering visually arresting pieces. Maryam’s charismatic figure shines through the diverse and beautiful clothes and jewellery for sale: Isabel Marant clothes, old Panama hats, Ohne Titel dresses, Peruvian blankets, vintage Alaïa belts, Rachel Comey shoes, Acne, objects from Argentina and various textiles. Nowhere else can such a distinct assortment and richness be found.
Maryam Nassir Zadeh, 123 Norfolk Street (at Rivington Street)
All pictures courtesy of Refinery29 and Maryam Nassir Zadeh