The fall winter 2009 Prada lookbook is disarmingly refreshing and a clear response to the bland exercises provided by other designers. Personally, I’m not the biggest Prada fan. I’ve never succumbed to the clothes (although I’ll admit to owning a small Prada nylon rucksack in the nineties) but I examined the lookbook with a mixture of utter amazement and enjoyment. In fact, the after-effects will probably create a taste of the style adopted by other brands in the future. I’m unlikely to find a lookbook as good as this one for a while and you can’t deny its importance. It is so interesting to find the spirit of fun introduced to the world of clothes. The collages, masks, bold line drawings etc fracture the traditional lookbook in a stimulating way while preserving a sense of harmony and continuity. I think it’s a little masterpiece, bold in design and execution (it is reminiscent of a small fashion publication). So it looks like things could change and we might be seeing more artistic, surreal and less rigid specimens, tinged with fantasy. It is so nice to see that a long-lasting planned trajectory can suddenly be turned into something completely new. It seems like a surprising step for Prada but of course it will have been carefully considered and makes perfect sense. APC is another brand touched with fantasy and surrealist elements. Its 2009/10 campaign was shot by Inez van Lamsweerde & Vinoodh Matadin and the first released image is enchanting. It is a carefully arranged photographic collage mixed with paint and a texture that remains realist. I’m aching to see the rest of the rest of this campaign!
All pictures courtesy of Prada. To view the entire lookbook, click here
Third image courtesy of APC