British Fashion Council

After the drama of London fashion week and the catchy enthusiasm in response to certain shows, the constant deluge of rain, the sometimes hilarious nonsense and absurdity of it all, the cold, the delays caused by London streets clogged with workmen laying pipes, the wind, the pressure to see as much as possible, the competition between cold-eyed ambitious bloggers and the live Twitter reviews and reports, the interminable flashing lights of streetstyle photographers looking for their next masterpiece, the promising new technological improvements offering live streams, the parties, PR madness and lack of sleep, I almost feel smug knowing that my full-time job stopped me from going to the shows I was invited to attend. It’s a welcome chance to keep things fresh. I find it difficult to shake off the feeling of how disappointed I might be if I’d had to confront a world that isn’t as captivating and enviable as we may think. The insights provided by a handful of obsessively dedicated and discerning writers quickly exposed substantial PR inconsistencies, ridiculous contention between established journalists, bloggers etc and the presence of too many drooling worshippers with no genuine calling (and I guess it will still take some time before industry experts make the difference between grovelling adorers and experienced virtuous fashion bloggers). I’ve been observing from the comfort of my office and listened to the complaints of several close friends who work in the business and lived through far from idyllic experiences in the past few weeks. It’s reminded me that fashion for me is fundamentally about sumptuous dreams, breathtaking photography and the delicious frisson of seeing a mesmerising collection for the first time. It’s another form of emotional escapism, similar to music or cinema. Today the Internet promises the thrills and fantasy of a catwalk show without the inconvenient issues mentioned above. The importance of addressing a wider audience is proving irresistible and necessary, justifying the emergence of live streams and Internet interaction. And I’m wholeheartedly in favour of this development!

A couple of days ago a friend mentioned that she’d found me listed on the British Fashion Council’s new blog portal. I’m incredibly excited to have been chosen to appear in the “Photography” section alongside some of the best fashion blogs around (SHOWstudio, Hedi Slimane, Love Magazine, Kingdom of Style and Bryanboy among many others). A huge thank you to the person who selected July Stars. I'm overwhelmed!


Picture 2

20 comments:

Marion said...

Parceque tu le vaux bien :)

Initials.CC said...

Génial !!



Des bisous de Céline&Charlotte

Maya said...

congratulations miss jaja -well deserved

maya x

nmac said...

good jobbb, you deserve it

musingsofthecross.blogspot.com

Beatrix Szabo said...

i am so in love with this song. may i ask who's this by? congrats on being selected.

x

Beatrix Szabo said...

i found it! x

Lulu . said...

Congrats Jaja!! that is so wonderful to hear.
I must say the points you made are like a mirror reflection to my reasoning as well. Perfectly stated about fashion:
-sumptuous dreams
-breathtaking photography
-delicious frisson of seeing a collection for the first time
-form of escapism

Also, the invention of live-streams is the best yet!

Anonymous said...

It is very nice blog.

interviewsfaq

COCAMIA said...

Sweet Congrats to you...xo

Clare said...

Congratulations! Also, hoorah for Fashion156, I used to work there so know how hard everyone works! LFW is not as glamorous as people think, but everyone is lovely and it's so much fun. I definitely recommend you go if you can.

iliketweet.blogspot

x

ElodieVeryPetit said...

Congrats !

travinia said...

congrats, its such a useful blog.


www.travinia.blogspot.com

kathrin said...

congratulations! will be in London soon..maybe you have time for an interview ?!: loveKathrin

lagadoue said...

tu cartonnes!

joli brouillon said...

t'as tellement raison concernant la fashion week...
stay "out of it"
objective et fraîche!
me suis toujours dit qu'aucune rédactrice n'était consciente des heures de boulot derrière une collection...
"ouais bof" et hop au suivant...

isabelle said...

Congrats !!! I'm not surprised. I just discover your blog and it 's got "good vibrations"...

misslikey said...

you have gorgeous blog.....I'm very impressed

Short Stories for the Single Girl said...

Well done, congratulations!

kiss me quick said...

Congratilations ^^ great job!
You deserve it. I mean, I'm quite adicted to your blog!

xxx kissmequick

blackksheep said...

I love your blog!!