Nina Ricci and Inez & Vinoodh

Peter Copping has created something of a stir by asking Inez & Vinoodh to create a short film revealing the Nina Ricci woman and the brand’s Spring/Summer 2012. This is a sensational departure from the house’s more classic and unobtrusive tradition. I had heard a rumour about this collaboration a while ago and was thrilled to discover last night that it had materialized. Most people who know anything about Inez & Vinoodh are familiar with their powerful imagery and unique genius, which make them credible to a contemporary and frequently avant-garde audience. Their formula does not belong to the more standard photography idiom. So much so that I found myself wondering whether it would impinge on Nina Ricci’s more conventional philosophy. Well, my concerns evaporated as soon as I watched the video. It is one of the most captivating fashion stories I have seen recently. Utterly vibrant and incredibly current, Inez & Vinoodh have created a hypnotically enthralling game of images. What originally came across as a very bold choice on the part of Peter Copping now seems the most logical strategy: this relationship has added a new layer to the Nina Ricci woman, made her more intense, sensual and mysterious. Under the direction of Inez & Vinoodh, Raquel Zimmermann has a haunting and unnerving presence. She moves to the beat of an intriguing choreography, surrounded by shadows and enigma, and rivets our attention with her beauty and the way she wears the clothes. The staccato filmic effects are equally fascinating and highlight the underlying dark narrative.
I absolutely love this film. It is a shrewd move on the part of Peter Copping!

Short film courtesy of Nina Ricci and Inez & Vinoodh