Proenza Schouler’s notoriety recently reached extreme heights with the release of their limited edition handbag collection. The functional and relaxed look of the PS1 is now also reflected in the Pre Fall 2009 collection modeled by Hanne Gaby Odiele: wool and jersey pieces, leather coats and jackets, loose tee-shirts and jumpers layered for a cool and young casual street style. The seemingly ‘basic’ clothing are embellished by the abundance of crucial elements such as the gold sequins, plum gloves, statement booties, belts worn over jackets and of course the high fashion bags. The vision of designers Jack McCollough and Lazaro Hernandez for this collection is incredibly precise and clear: pragmatic! The overall impression is that the looks have a genuine street energy, moving in a more relaxed and unexpected direction, while remaining chic. These clothes want to make you spend money! There’s a rightness to everything, it is wearable and, despite not making a big statement, it all seems very contemporary and exciting. A reflection of a new generation of clothes born from the evident awareness of what is happening in the streets. I feel that this is the beginning of a new fashion love affair …

But the sunglasses? Hideous!

All pictures: TFS



Anonymous said...

C'est bô mais effectivement les lunettes de Matrix on repassera...

i.d. said...

Proenza Schouler is my favorite label, hands down. Jack and Lazaro and so skilled at tailoring, it makes me want to weep.

July Stars said...

Sale gamine: Franchement les lunettes de Matrix, moi pas comprendre! Je t'ai ajoute a ma petite et tres select liste de blogs incontournables coz I love you, bitch!

July Stars said...

i.d.: This collection seems to be moving in a totally new direction and I really like the result!

Anonymous said...

je t'aime aussi poulette!Mwah xxx

Ps: ah je me sens trop hype d'être ta liste...ca sera bien la seule fois haha

Emily said...

this is my favorite way to dress...in neutral basics that have little touches to make them special. but yeah, take off those shades!

July Stars said...

Sale gamine: En plus, elle est super exclusive ma liste!!!

Emily: I can't get over the sunglasses, what were they thinking???

thesearchforchic said...

The clothes are great... the styling exceptional.

July Stars said...

The search for chic: There you are! I thought you had disappeared. You're right, the styling is fantastic ...

S said...

so cute-- but one has to wonder-- how can we recreate this on a more budget friendly basis?

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